An outstanding content creator specialising in the TV distribution and TV/premium video advertising sectors, with a long track record of first-class, on-time delivery for complex editorial projects. Flexible and solid work ethic, well suited to working as an extra resource for your team.
I wrote the agenda again for this world-leading two-day thought leadership conference, which attracted another full house.
A leading adtech vendor hired me to present at their group-wide customer roadmap event and then chair a discussion about their vision for the marketplace and specific technology challenges and solutions. The autumn 2023 event included over 60 people from across Europe.
In 2024 I was hired by a technology vendor to be lead analyst for a major new report that was commissioned by a European regulator. After two weeks we presented initial findings and the project concluded two months later with a 70-page document and a presentation to 15 senior regulator executives. I worked closely with the vendor team, including their data scientist.
Streamification is a 2024 launch title focused on the transition to an all-streaming TV future and the pivotal 10-15 years ahead during which every media company, large and small, must secure its distribution, content discovery, aggregation, audiences and monetisation for this environment.
In this quick-fire consulting role, I matched ad-tech vendor product sets to known European media buyer requirements to help understand the offers that would resonate when a U.S. and European ad-tech vendor were looking to partner.
During 2023-24 I wrote a technology vision paper focused on making it easier for platform operators to onboard streaming services and other apps to their set-top boxes, and another looking at the market for Pay TV operator Smart TVs and the different implementation models available.
I have been writing a monthly column in DTVE focused on stand-out developments in the TV industry and why they matter.
I was hired by a leading tech vendor to consult on, and help create, a large private conference that was attended by 70 executives including over a dozen CEOs. This was a premium event, hosted in summer 2024.
The Toronto edition of the Future of TV Advertising Series attracts 600 people a year. I wrote the full agenda again in 2024, including for the Pathfinders invitation-only gathering that precedes the main conference.
White papers and vision papers
Opinion and blog ghost writing
Press releases
Marketing materials
Webcasts and round-tables
Video interviews
Conference interviews / moderation
Event agenda research and writing
I wrote all but one of the agendas for Connected TV World Summit from its launch in 2010 to 2024, helped produce them from 2020-23, and was event producer in 2023. Firmly established as one of the most important conferences in the global calendar, this event is dedicated to TV distribution business and technology strategy, spanning everything from content discovery to low-latency live streaming, to how broadcasters can increase their share of digital viewing time. As Editor-in-Chief of Videonet (2010-23), I wrote, produced and chaired dozens of sponsored reports, webcasts and roundtables.
I led the content strategy, and wrote every agenda, for The Future of TV Advertising Global from 2010-2024. This event is firmly established as the No.1 thought-leadership conference for the advanced TV advertising transformation. I wrote all the agendas for the Australian and Canadian editions of this global brand, which attracts 800+ people each year. This conference unquestionably helped the TV industry to articulate and pursue its vision for modernisation in the face of growing digital competition.
I have closely tracked TV developments from the multichannel digital TV explosion to the emergence of Pay TV operator private-labelled Smart TVs. Along the way, I have spotted technology trends early and helped to articulate them. I am dedicated to understanding and conveying the technology strategies, the tech solutions and their practical implementation to help TV executives address the next big challenges. I have championed next-gen TV technology across market-leading magazines and multiple industry awards.
In an industry that is perpetually disrupted, I have excelled at grasping market opportunities and threats, and linking business drivers to implementation strategy and technology. The drive towards super-aggregation to keep consumers in front of Pay TV, and the way studios have launched direct-to-consumer streaming services while still partnering with traditional distributors, are just two recent examples. New paradigms come with new partners and new tech ecosystems, and I understand the dynamics of market formation.
Some of the industry leaders I have interviewed on-stage are: Linda Yaccarino, then Chairman, Global Advertising & Partnerships,
NBCUniversal Media. Irwin Gotlieb, Chairman of GroupM Global. Patrick Béhar, Chief Business Officer UK & Europe, Sky (and Global CEO, Kantar Media, from September 2023). Rhys McLachlan, Director of Advanced Advertising, ITV. Jeff Eales, Director of Systems Strategy, Sky Media. Radha Subramanyam, Chief Research and Analytics Officer, CBS Corporation.
Among others, I have been lucky to work with: Justin Lebbon, Founder, Hubble Media, which became part of Mediatel Events and then Adwanted Events (that's the company behind Connected TV World Summit and The Future of TV Advertising Global). Katrina Coyne, Head of Commercial, Adwanted Events. Derek Jones (then CEO & Chairman, Mediatel). Steve Scaffardi, Head of Events and now MD at Adwanted Events. Ian Johnson, Founder and MD, Junction Group (the company that built IPTV World Forum). Gay Bell, Founder and CEO, Platform.
· Super-aggregation
· Future revenue/loyalty opportunities for Pay TV
· User Experience (inc. TV personalisation)
· Content discovery
· Direct-to-consumer streaming
· BVOD and broadcaster digital market growth strategies
· FAST
· The future of Customer Premise Equipment, inc. set-top boxes
· The television OS
· Pay TV operator direct-to-glass strategies (e.g. Sky Glass, Claro tv+)
· Streaming delivery infrastructure
· The future of free-to-air aggregation
· The evolving sports UX.
· Total TV (broadcast+streaming) audience reach, planning and optimisation
· Cross-platform audience measurement (inc. incremental reach)
· Attention measurement and attention-informed media planning
· First-party audience matching and data collaboration
· TV attribution (brand impact, activation/business outcomes)
· Addressable/targeted TV advertising
· Programmatic for TV
· Media effectiveness
· The advertising viewing experience
· Ad format innovation.
Over 20 years of B2B publishing and 14 (simultaneous) years in B2B events. Over six years in tech PR (including 18 months in the TV distribution marketplace).
Launch editor, Cable & Satellite International (now CSI) (1999); CSI Awards launch (circa 2003); Launch editor and Editor-in-Chief, Videonet (2010-2023); Videonet Awards launch circa 2014.
Content strategy and all agenda writing for Connected TV World Summit (2010-2024, except for one year) and The Future of TV Advertising Global from 2010 to 2024 (and its Sydney and Toronto editions from launch, circa 2015, to 2024).
Video: Fireside Chat with Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal, The Future of TV Advertising Global 2019
Video: The future of viewing, and research-led transformation at CBS, Radha Subramanyam, Future of TV Advertising Global 2022
Video: Benefits of Sky Glass Entertainment OS and the global syndication programme, Michelle Reglinski, Connected TV World Summit 2023
Video: Fireside Chat with Irwin Gotlieb, Global Chairman of GroupM, Future TV Advertising Forum Canada
Global ad marketplace could raise the bar for broadcaster collaboration. Read
ViewersLogic combines STB syncing, Wi-Fi triangulation and GDPR data portability rights to disrupt TV attribution market. Read
TiVo Smart TV OS could dramatically boost UX in value-brand television set market. Read
The big opportunities and challenges in content discovery, 2023-25. Read
DVB says TV needs a channel surfing experience that bypasses apps. Read
Synamedia’s Iris addressable advertising solution: the deep-dive. Read
The next step in digital advertising: Fusing direct and programmatic sales and inventory management. Read
Sky AdVance enables truly unified multiplatform advertising. Read
Planet V goes live at ITV, combining progressive ad-tech with full broadcaster sovereignty. Read
Sky explains the details of its Sky Glass international syndication programme. Read
How broadcasters increase their share-of-time in digital. Read
Belgian and Swiss Pay TV operators accept the end of ad-free time-shifting on STBs. Read
Turbo-charging super-aggregation: pay TV in the 2020s. Read
Channel 4 welcomes ‘off-platform’ viewing, despite investment in owned-and-operated BVOD. Read
GroupM increases the pressure for addressable TV advertising. Read
Swisscom exemplifies the changing face of Pay TV distribution. Read
The purpose of aggregators in the 2020s, and how they differentiate themselves. Read
How Pay TV can counter the aggregation ambitions of CE device makers. Read
Budget will drift to the TV innovators in Canada, GroupM warns. Read
Webcast: The VOD-like catch up experience – How Liberty Global raised the bar for UX. Listen
Webcast: The future of streaming audience measurement. Listen
Webcast: How Proximus built a best-in-class TV platform using Android TV Operator Tier. Listen
Webcast: Implementing Broadcaster Addressable TV using HbbTV. Listen
Webcast: Broadband and beyond: The next steps for communications service providers. Listen
Report: Why the 5G era relies on a new breed of CDN. Read
Report: Delivering the Entertainment Platform of the Future. Read
Report: The future of streaming delivery – beyond the inflection point. Read
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